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Typography in Advertising Design

Typography in Advertising Design
No more awkward layouts! This title showcases over 300 unique typographical design ideas

Typography is a strong design tool that can transform the impression that an advertisement makes. Lettering styles are influenced by the structure, form and placement of letters and characters. This book showcases over 300 successful advertisements that grab the target audience¡Çs attention by using typography effectively. The examples are categorized by the ways in which the letters and characters have been used.

Contents: Overlapped, Wrapped, Curved, Bordered/Borderless, Dynamic, Concealed, Letters as Pictures, Spread, etc.
Size¡§210¡ß148mm
Pages¡§400Pages (362 in color)
Binding¡§Softbound
ISBN¡§978-4-7562-4995-1 £Ã3070
Release Date : Mar/2018
Language : Japanese
Publisher : PIE International
Price : $3,900.00
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