Advertising Design with Illustration

In advertising design, illustration is used for multiple purposes: to make an impact, to explain clearly, to add warmth…etc.The method of using the illustration differs according to what supplier would like to tell their consumers. This book focuses on examples of advertising design that use illustrations effectively and successfully. Works are arranged by purpose of the work and simple color palette will come with each work.Contents:To make an impact / To explain clearly / To give impression by using character / To add warmth and gentlenessItems:Posters, newspaper/magazine ads, flyers, direct mails, catalogs, packages, free papers