HISUI SUGIURA：A Pioneer of Japanese Graphic Design

Hisui Sugiura (1876-1965) was regarded as a pioneer and was definitely a key player of Japanese Commercial Art in the era of modernization. Although he originally studied Japanese-style painting at school, he changed his mind to career as a designer because of great influences by Art Nouveau. Along with making a large number of cover designs of Mitsukoshi, private magazine published by Mitsukoshi Department Store to lead the fashion, he also took charge in Book Design, Poster Design and Graphic Pattern Design with adopting new trends of Wiener Secession and Art Deco.This book introduces most of Mitsukoshi cover designs as well as his great works of pattern designs. Some of his botanical paintings, also renowned as great drawings by his watchful eyes, are included as well.Readers can enjoy the beautiful art collection, and at the same time, should be impressed by the rich design resource of patterns and motifs.