Typography in Advertising Design
Price : ¥3,900
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No more awkward layouts! This title showcases over 300 unique typographical design ideas
Typography is a strong design tool that can transform the impression that an advertisement makes. Lettering styles are influenced by the structure, form and placement of letters and characters. This book showcases over 300 successful advertisements that grab the target audience’s attention by using typography effectively. The examples are categorized by the ways in which the letters and characters have been used.
Contents: Overlapped, Wrapped, Curved, Bordered/Borderless, Dynamic, Concealed, Letters as Pictures, Spread, etc.
Contents: Overlapped, Wrapped, Curved, Bordered/Borderless, Dynamic, Concealed, Letters as Pictures, Spread, etc.
- Size：210×148mm
- Pages：400Pages (362 in color)
- Binding：Softbound
- Publisher：PIE International
- Language：Japanese
- ISBN：978-4-7562-4995-1 Ｃ3070
- Author：PIE International (Editor)
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