Storytelling through Branding Strategy and Design

In this consumer-driven society overflowing with things, how can you make products and brands that make people think, “This is what I want!”? This book introduces a curated selection of branding that has succeeded in communicating the unique appeal of brands by embodying their brand story, such as the background behind and the passion that went into the brand’s creation. A wide range of brands are introduced, such as a confectionary brand that charms customers with its picture book-esque worldview and products that fully showcase the strengths of local regions, from food, cosmetics, and daily necessities to service businesses and facilities. This book is packed with useful tips for brand development and store openings, rebranding, and more.