Designs that Grab Adults and Active Seniors’ Attention

With more seniors living longer and more active lives than ever before, it is said that the senior generation will be the leading consumer of Japan’s consumer society. On the other hand, more people in the younger generation are demanding good quality products and quality services.
This book features examples of outstanding advertising designs that targets such ‘adults’. The contents are classified into clients’ industries such as facility & service, fashion, food, living, and others.
From the included works, you can get ideas of what ‘adults’ like, adore, and what they are moved by, and effectively apply them in your advertisement strategies or designs to lead the coming market.