Too Cool to Throw Away

It is very regrettable when sales promotion tools such as flyers, leaflets, DMs, catalogs and free sheets that once consumers picked up are immediately thrown away by them. If you design sales promotion tools, they should be kept for long periods of time by the consumers and should increase the advertising effectiveness.This book introduces well-designed sales promotion tools that consumers will not throw away and feel that they want to keep at hand. The numerous examples will be an excellent reference not only for graphic designers but also for publicists and event promoters. Contents: Facility & Service / Fashion& Beauty / Food/Living / Others