Character Design Now: Effective characters in advertisings, promotional tools, packages and logos

Characters in design can appeal to a mass audience effectively and can convey an essential message of products or services. The marketing trend of utilizing characters is no more in fashion, but a standard in the world of graphic design. PIE International published Character Design Today in 2008 for showcasing various examples of effective designs using characters. Now in 2014, we present more practical ideas for designers how to make the most of a character’s power. This time, not the characters, but the graphics such as advertisement, products, tools or whatever the characters are effectively arranged, are mainly featured. It would be a great reference for designers and planners.