Selling Emotion and Value
Branding with story
Price : ¥2,400
Online bookstores
Sell the impression and not the product. Learn more about the latest trend of brand building
Stores with high-quality products and good service are now commonplace.
In order to survive competition from other companies, story branding, in which episodes and stories related to products are conveyed as product attractions, has been collecting attention.
In this book, we will follow the process of how to create brands that use the power of stories to make products, stores, and companies shine. We will show you how not just any product, but a one-of-a-kind product is created, and introduce the behind-the-scenes production process that is usually unseen.
In order to survive competition from other companies, story branding, in which episodes and stories related to products are conveyed as product attractions, has been collecting attention.
In this book, we will follow the process of how to create brands that use the power of stories to make products, stores, and companies shine. We will show you how not just any product, but a one-of-a-kind product is created, and introduce the behind-the-scenes production process that is usually unseen.
- Size：257×182mm
- Pages：144 Pages (Full Color)
- Binding：Softbound
- Publisher：PIE International
- Language：Japanese
- ISBN：978-4-7562-4799-5 Ｃ3070
For more information, please contact the distributor/bookstore who covers your country.
*Only Available in Asia/Oceania
