Gain Attractiveness! Graphic and Spatial Design for exhibitions, events and pop-up shops

At pop-up shops, exhibitions and events, where customers can get to know the products and fully experience the brand image, on top of product appeal, attractive spatial design and graphics are an important factor. This book showcases examples of exhibitions, events and pop-up shops (which recently are increasing) with fascinating graphics and spatial design concept successfully attracting both potential and existing fans. Remarkably, this book covers many different styles of events from small local event to large campaigns that ran across the nation. This book is the best reference book revealing the secrets of attracting customers visually and spatially.