Color Tone Graphics:
Designs that Communicate with Color

Pale tones for “fantasy”, bright tones for “happiness”...the different uses of color tones in design make a wide range of impressions on the viewers. This book is filled with ideas of how to convey a message instantly and grab the consumer’s heart with color. Under the art direction of Kaori Takekawa, the Japanese color coordination specialist, the content is divided to six color tone categories: vivid and bright, soft and dull, strong and deep, light and pale, dark/dark greyish, light greyish/greyish, in order to introduce effectively the superb designs that use color tones skillfully.